So you've just published your first book and you're seeing advice everywhere about building a "BookTok presence" to promote it. If you're feeling overwhelmed by this advice or unsure where to start, you're not alone. Let's break down

If you’ve ever scrolled through Amazon and seen a book with dozens of reviews on release day, you’ve probably witnessed the quiet power of ARCs in action. ARCs, short for Advance Reader Copies, are one of the most important tools in your book marketing arsenal. Yet, many new