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Understanding UPC Codes: What They Are, Why You Need Them, and Where to Get Them

THE COUVENT COLLECTIVE PBC

• 1 min read
Understanding UPC Codes: What They Are, Why You Need Them, and Where to Get Them

If you plan to sell your product in retail stores or online marketplaces like Amazon, Target, or Walmart, you will need a UPC code. UPC codes are more than a barcode, they are the universal system that helps your product get recognized, tracked, and sold.

What is a UPC Code?

  • UPC stands for Universal Product Code.
  • It is a 12-digit number paired with a barcode.
  • Retailers scan it at checkout to identify your product.
  • It links your product to essential details such as price, brand, and description in store systems.

Why Do You Need a UPC Code?

  • Retail and Online Sales: Most major retailers and e-commerce platforms require them for listing and inventory management.
  • Inventory Tracking: Helps you and your retail partners track product movement and manage stock.
  • Professional Presentation: Shows retailers and distributors that your business is set up correctly.
  • Avoid Rejections: Without a UPC, many platforms will not allow you to list your product.

Where to Get UPC Codes

  • GS1 US: The official organization that issues UPCs. Buying directly from GS1 ensures that your UPCs are unique, registered to your company, and accepted everywhere.
  • Authorized Resellers: Some businesses buy UPCs in bulk from GS1 and resell them. While cheaper, not all resellers are reliable, and some marketplaces like Amazon may reject third-party codes if they are not registered with your brand.
  • Direct Recommendation: If you are building a long-term brand, get your UPC codes directly from GS1 at www.gs1us.org.

Key Considerations Before Buying

  • You need one UPC per product variation (different sizes, colors, scents, etc.).
  • GS1 sells UPCs in bulk (ranges start at 10, 100, or more).
  • Costs include both an initial fee and a yearly renewal.

UPC codes are not optional if you want to scale into retail or e-commerce. They are the foundation of product identification and distribution. Start with GS1 to ensure your codes are legitimate, protect your brand, and keep doors open with major retailers.