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Small Business Resources

Marketing Tips That Actually Work for Makers on a Budget

THE COUVENT COLLECTIVE PBC

• 1 min read
Marketing Tips That Actually Work for Makers on a Budget

Real Strategies That Don’t Require a Huge Ad Spend

You don’t need a big marketing budget to make real money with your products. Whether you’re a candle maker or handmade goods creator, these cost-effective (and proven) strategies can help you build awareness, drive sales, and grow loyal customers.

Turn Your Existing Customers into Your Marketing Team

  • Ask for reviews and photos after every purchase
  • Use branded hashtags to create community (#ScentWithPurpose)
  • Referral codes or loyalty perks (e.g., “Give $5, Get $5” programs)
  • Encourage UGC (user-generated content): Offer discounts for social tags

Show Up Where Your People Are, For Free

  • TikTok & Reels: Educational, behind-the-scenes, or storytelling content
  • Pinterest: Drive evergreen traffic with how-to pins (e.g., “Best Candle Scents for Fall”)
  • Instagram Stories: Use polls, countdowns, and BTS to create intimacy
  • Threads: Drop quick biz tips or hot takes from the maker’s perspective

Email is Still Your Secret Weapon

  • Start with a free tool (MailerLite, ConvertKit free tier)
  • Offer a freebie like “Scent Personality Quiz” or “Candle Care Guide”
  • Weekly email ideas:
    • Behind-the-scenes
    • Early access or exclusive scent drops
    • Product spotlight
    • VIP discount

Collaborate Without Spending Money

  • Product swaps or giveaways with other makers
  • Local pop-ups or markets where everyone promotes together
  • Partner with a micro-influencer who aligns with your brand vibe
  • Offer to guest post or be featured on other makers’ blogs/newsletters

Reuse What You Already Made (Content Recycling 101)

  • Turn a product photo → Pinterest Pin → IG Story → Email banner
  • Turn a customer testimonial → graphic → caption → website quote
  • Turn FAQs → blog post → email → “Did You Know?” IG carousel

Keep It Consistent & Authentic

  • Don’t chase trends — stay true to your brand voice
  • A small, loyal audience that buys is better than big numbers that don’t
  • Show your process, your values, and your story – that’s your edge

Marketing on a budget is really just about being intentional. You already have what you need, your voice, your product, your story. Now show up, stay consistent, and don’t be afraid to let people see the maker behind the magic.