Sign in Subscribe
logistics

How to Get a Score on Amazon Relay (and Why It Matters)

THE COUVENT COLLECTIVE PBC

• 2 min read
How to Get a Score on Amazon Relay (and Why It Matters)

If you’re running a trucking or delivery business and using Amazon Relay, you’ve probably heard about the all-important Amazon Relay Scorecard. But what exactly is it, and how do you get a score? Let’s break it down.

What Is the Amazon Relay Scorecard?

The Amazon Relay scorecard is a performance rating system Amazon uses to evaluate carriers. This score helps Amazon determine how reliable and professional your company is, and it directly affects the type of loads you can access.

A high score means better-paying loads and more load board opportunities. A low score can limit your access, or worse, get you deactivated.

How Do You Get a Score on Amazon Relay?

To receive a score on your Relay dashboard, you must first complete at least 20 loads within a rolling 4-week period. Until then, you’ll see “N/A” on your scorecard.

Once you reach that threshold, Amazon begins grading your performance across these key areas:

Amazon Relay Scorecard Metrics

  1. On-Time Delivery (OTD)
    • Are your loads arriving by the promised delivery time?
    • Tip: Always plan for traffic, weather, and dock delays.
  2. On-Time Arrival (OTA)
    • Are your drivers arriving to Amazon facilities during the scheduled appointment window?
    • Tip: Aim to arrive 15–30 minutes early to avoid late penalties.
  3. Late Not Canceled (LNC)
    • Are you canceling loads too close to the start time?
    • Tip: If you absolutely must cancel, do it well in advance.
  4. Relay App Usage
    • Amazon expects drivers to use the Relay app for navigation, check-ins, and updates.
    • Tip: Keep location services and Bluetooth ON during trips.
  5. Compliance Issues
    • Things like unauthorized subcontracting, failure to meet safety requirements, or not following instructions.

Best Practices to Maintain a High Score

  • Complete at least 20 loads ASAP to activate your score.
  • Track your score weekly on the Relay portal.
  • Keep drivers trained on Amazon’s expectations.
  • Avoid cancellations unless absolutely necessary.
  • Respond to emails from Amazon’s support team when there’s an issue.

Why Your Score Matters

Amazon gives preferred load access to top-rated carriers. If your score is low, your load board will dry up. If it’s consistently high, you’ll get:

  • First dibs on high-paying loads
  • Contract opportunities
  • A reputation boost with other brokers and partners.

Getting a score on Amazon Relay is all about volume and consistency. Knock out those first 20 loads, deliver on time, use the app correctly, and keep your operation tight. Once you’ve got a score, protect it like your business depends on it, because it does.